Brown Bag Luncheon: Advertising & Your Business

Project No.:



Prof. Florian Stahl, University of Mannheim
Bret Helenius, CEO Advantipro GmbH


Wednesday, June 13, 2018, 10 am


Atlantische Akademie Rheinland-Pfalz, Lauterstraße 2, 67657 Kaiserslautern 


This event will be held in English.

Event held in cooperation with

Welcome to Rheinland-Pfalz
U.S. Consulate General Frankfurt
Wirtschaftsförderung Kaiserslautern
American-German Business Club Kaiserslautern 

Target group:

Home-based business owners
Individuals interested in business, entrepreneurship, advertising 


Admission is free


Please register via email or phone (0631-366100) until June 10, 2018.


Any entrepreneur willing to start a business in Germany needs to stand out from competitors in order to be successful. Spreading the word about your products and services is necessary to get your business up and running. Advertising is the keyword!

The truly unique environment in the Kaiserslautern Military Community provides many opportunities to approach diverse groups of people whether it’s the local population or the many U.S. families living in the area. But what’s your target group and how do you reach them to attract more customers? How can you make use of social media to promote your business cost-effectively? Our experts, Prof. Dr. Florian Stahl, Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim and Bret Helenius, Chief Executive Officer of Advantipro GmbH, will give you insights into the ways and means to stand out from other businesses. Afterward, there will be plenty of time to discuss questions and to get in touch and exchange experiences with like-minded business owners over a cup of coffee. Feel free to bring your lunch or breakfast! 

The luncheon is part of an ongoing German-American discussion about how to support Americans and their businesses and business ideas. We’re looking forward to an interesting talk and a great discussion! 



Dr. David Sirakov, Atlantic Academy Rheinland-Pfalz

10.10am -11am            
Marketing in Social Media and Social Media Networks
Prof. Dr. Florian Stahl, University of Mannheim 

11.00am -11.15am
Advertising Opportunities in the KMC
Bret Helenius, CEO Advantipro GmbH